We developed the brand image for the opening of a new Restobar located in Cáceres, Spain.
Managed and served by its owners, a Spanish-Chilean couple, an ex chapel from XVI century shows up in this old city of Extremadura to enrich with the unforgettable culture from South America’s natives.
Newen means “strength, energy, good luck”. A word that comes from the Chilean indigenous inhabitants Mapuches’ mother tongue.
The fusion between the meaning of this word and the symbolism of the indigenous peoples is what inspired us.